It's a whole new rental landscape, demanding a fresh approach as tenant behaviours and lettings regulations change. Our latest Lettings Market Report, analysing February's figures and looking forwards to the spring season, may help you maintain your competitive edge in London's increasingly complex lettings market.
"The Renters' Rights Bill will introduce the Decent Homes Standard to private rentals. We’re waiting on details, but it will likely mirror social housing requirements for ‘reasonably modern facilities’ and ‘thermal comfort.’ Combined with the new landlord ombudsman, this will impact the time you spend on property management...”
Fran Giltinan Managing Director - Property Management & Customer Experience
• Applicant demand has remained within 3% of February 2024 levels.
• Market activity remains strong, with new listings just 2% below last year’s high levels.
• The average rent now stands at £557 per week, slightly higher than in 2024.
🎬 Watch: Insight on the current London market
Our Managing Director of Lettings, Gareth Atkins, breaks down what's happening in London's rental market right now and what properties are winning with today's choosier tenants:
GA: "Whilst demand and supply closely resemble last year’s figures, as we predicted, today's landscape stands worlds apart from 2023's frenzied market. Gone are the days when tenants made snap decisions to beat out the competition. The 2025 tenant is discerning, exploring multiple options and neighbourhoods before committing. Especially when the Renters' Rights legislation comes into effect, well-priced, high-quality properties will win the day. Savvy landlords are already adapting their strategies – refreshing properties, reviewing pricing models and calling in experienced agents to stay competitive in this evolved marketplace."
Source:
• Market data: Foxtons Business Analytics produces our monthly Lettings Market Report, leveraging cutting-edge technology and our exclusive database, one of the largest for London's property market, to provide unparalleled insights for our landlords each month.
• Expert insight: To provide you with the most value, this article features our leading lettings experts. Our team's hands-on experience comes from many years in the industry with London's leading lettings agency, so you can rely on our practical, market-tested insight.
This blend of data-driven analysis and expert commentary offers a comprehensive view of the market, helping landlords navigate any market conditions with confidence. For any questions on the report or insight, ask a Foxtons expert.
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